Back to All Events

Joe Jordan Presents: A William Castle Special Event

Special Event: Sat, Oct 24 from 1pm to 4:30pm, FREE

Join author Joe Jordan for a special afternoon at the Rio that will include stories from his book "Showmanship" about the classic filmmaker William Castle, the mastermind behind 56 feature films, including House on Haunted Hill, Strait-Jacket and The Tingler. The event will include screenings of some of Castle's most famous work including MR. SARDONICUS at 1pm and Spine Tingler: The William Castle Story at 2:45pm. 


  • 1:00 PM - Introduction to William Castle and Mr. Sardonicus
  • 1:05 PM - MR. SARDONICUS (B&W, 1961, 89 minutes)
  • 2:35 - 2:45 PM - Intermission
  • 2:45 PM - Introduction to Spine Tingler: The William Castle Story
  • 2:50 PM - SPINE TINGLER: THE WILLIAM CASTLE STORY (Color, 2007, 82 minutes)
  • 4:15 PM - Closing remarks by Joe Jordan

Airtalk Interview with host Larry Mantle
Author Joe Jordan was recently interviewed on the radio, and here is a description of William Castle from the radio broadcast (you can listen here): 

Castle could perhaps be coined as the father of marketing gimmicks, as he presented quirky ideas into his work. In his feature film “The Tingler,” for instance, Castle attached a vibrating device attached to theatre seats during the movie’s creepiest moments. The filmmaker even had skeletons flying inside theatres during his film “House on Haunted Hill” and provided “Illusion-O” glasses for patrons watching his “13 Ghosts” movie.

About the Book: "Showmanship: The Cinema of William Castle"

Here is a review from Amazon: William Castle was cinema's Abominable Showman - the marketing genius who thought "outside the coffin" to dream up outrageous PR gimmicks like PERCEPTO! and EMERGO! He was also the talented director of 56 feature films, from the noir When Strangers Marry and the Whistler mysteries, to Westerns, swashbucklers and - his fearsome forte - celebrated shockers such as House on Haunted Hill, Strait-Jacket, Homicidal, The Tingler, and more! Author Joe Jordan provides exhaustive scholarly analysis of each of Castle's directorial efforts, as well as production background, little-known anecdotes, and succinct plot synopses.

"Fills in the missing 'Fright Break' in every horror aficionado's film library!" - Lucy Chase Williams, The Complete Films of Vincent Price.

"Joe Jordan dissects the films of William Castle with delicious abandon, as if he wields the razor edge of Joan Crawford's axe from Strait-Jacket. Like slicing tendons from marrow, he carves into the masterful showman's work with surgical precision and pulls the mask from the myths. A genuine thriller from A-Z. Hardly a shadow misses his myopic scrutiny. Every page keeps you on the edge of your seat." - David W. Menefee, Pulitzer nominated author of Wally: The True Wallace Reid Story.

Earlier Event: October 22
Later Event: October 29
The Intern